Rostica Marketing Overview

Mission

Reliable construction company serving Toronto and the GTA

Value

Quality

Goals:

Increase leads, expand in commercial markets

Unique Selling Proposition

  • 1-year warranty on all services (excluding third-party work; plumper, electrician, millwork, shower glass installer)
  • Reliable
  • Time Management 
  • Transparent, open dialogue 
  • Budget-friendly with surprises and add-ons 
  • Customer service; clients come first
  • Open communication and available for questions and concerns
  • Provide resources and connections for materials needed
  • Extremely clean, cover all furniture and flooring to prevent any damage and leave the space nicely cleaned when finished. 

2024 Marketing Focus Services

Bathroom Renovations

Bathroom Renovations

We renovate bathrooms from as low as $9,000 up to $55,000 and deliver exceptional quality.
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Condo Renovations

Condo Renovations

Our Condo Renovation team will work with you to design and build your dream condo.
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Basement Renovations

Basement Renovations

Our Toronto Basement Renovations Services are custom designed to fit your style and budget.
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Kitchen Renovations

Kitchen Renovations

Our designers will begin constructing a new layout for your kitchen. We'll bring these ideas
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Stucco Residential Service

Stucco Residential Service

Stucco is one of the biggest trends in the exterior house or commercial building design world.
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Get Your Estimate

Let us be your personal renovation assistant! We’ll prepare your free estimate within a couple of hours.

Target Market

  • Homeowners, property owners, new homeowners are ideal clients, high household incomes
  • Last year consumer data research:
    • White, caucasian, high household income
    • Age: 35 to 70
    • 13 female / 9 male
    • 8 single / 14 married

Challenges and Pain Points of Clients

Design

Clients have ideas but lack knowledge on execution.
Solution: Free consultation, providing possibilities

Time

Clients struggle with managing schedules, especially with families and children.
Solution: Flexibility in scheduling, advance booking options.

Third-party Management

Concerns about how to handle subcontractors.
Solution: In-house, inclusive service with a professionally licensed team.

Timeline

Clients experience delays and unfinished projects.
Solution: Fast service with a guaranteed finish date.

Project Completion

Clients fear projects being abandoned halfway.
Solution: Commitment to completing projects from start to finish without breaks, except for waiting on parts.

Material Selection

Clients are unsure how to choose materials.
Solution: Access to trusted suppliers and vendors, free delivery of chosen materials.

Unexpected Issues

Clients worry about surprises like mold or rot.
Solution: Budget-friendly options for unexpected issues, flexibility in making changes.

Material Availability

Concerns about materials going out of stock.
Solution: Providing alternatives to ensure client satisfaction.

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